[the citation report]

Field notes on getting cited by AI.

Field notes on getting cited by AI: how answer engines pick their sources, and how a brand earns a place in the response.

Published by the desk that builds citable content for a living. Every claim sourced. Every method tested against real answers from ChatGPT, Perplexity, Gemini and Google AI Overviews.

Latest field notes

AI Search Visibility

What is Generative Engine Optimization (GEO)?

The practice of getting your brand cited and recommended inside AI answers: what it is, how it differs from SEO, and how it actually works.

THE FLAGSHIP9 min read

The Engines

Why Are Long-Form Guides Losing Out in AI Search?

New citation studies suggest that broad guides can be less durable in AI answers than focused comparison pages and FAQs. The right response is not to abandon depth. It is to make every page answer a specific question cleanly.

9 min read

The Engines

Why Adding English Pages Could Boost Your AI Citations

A new multilingual-site analysis found English pages were overrepresented in ChatGPT retrieval and associated with higher AI visibility across several surfaces. Add English only where you can maintain it as carefully as the source language.

9 min read

The Engines

How Google AI Overviews Affect Your SEO Strategy

AI Overviews now sit above Google's organic results on a large share of searches, and they've cut clicks by 38% where they show up. Here's what changed, who it hits hardest, and how to earn a citation instead of losing the click.

9 min read

The Engines

How to Optimize Your Technical SEO for AI Citations

Google published its first official AI optimization guide on 15 May 2026, confirming that the same technical foundations governing organic rankings also determine AI citation eligibility. Broken crawlability means no citation.

7 min read

Cited across the engines that answer

ChatGPTPerplexityGeminiGoogle AI Overviews